First a confession: I once owned a hat from Abercrombie and Fitch. They share my initials: AF, and with a simple sewing tool the “AbeRcrobIe And fitcH” Became “A R I A H” and I was happy. My friend Zach told me the other day that that hat was a defining characteristic of me in high school.
It was also during those high school years that I saw Abercrombie go from “cool” status in my mind to “Wow, they are pornographic and setting terrible standards for my generation!” And from there it’s gone only downhill.
This quote from a recent interview of the CEO, Mike Jeffries, says pretty much everything:
Listen, do we go too far sometimes? Absolutely. But we push the envelope, and we try to be funny, and we try to stay authentic and relevant to our target customer. I really don’t care what anyone other than our target customer thinks.
This is his response to the many protest that Abercrombie has faced for it’s sexist and racist t-shirts.
I don’t want to spend anymore time listing reasons Abercrombie is bad. Want I would like is to figure out some way to convince the millions of “good” people out there that spending your money at a place like Abercrombie gives your support to their Racist and Sexist behaviors.
via AngryAsianMan.com
This new film strikes me as an incredibly interesting and informative story that we should all hear. We are part of a society that I’ll admit has a pretty fair justice system. There are many disturbing exceptions to this, but overall I think even I would have to agree it’s pretty fair. I think it is precisely because of this that we should be so aware and concerned about injustice, mistakes, wrongdoings in it. 
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